Demographics


Demographics:


·       2016 U.S. Luxury Travel Report


·       In 2016, Europe dominated the global market with more than one-third share, in terms of value

·       Asia-Pacific is estimated to witness the highest growth rate during the forecast period.

·       Soft adventure segment generated the highest revenue to the global market in 2016, and is expected to grow at a CAGR of 17.8%.

·       The air-based activity segment is estimated to register the highest growth rate, in terms of revenue, registering a CAGR of 18.2%.

·       Customer demographics skew slightly female (53% to 47%).

·       Solo adventure travellers account for only 17% of customers.


·       Firms headquartered in Asia, with its emerging middle classes, report that their clients are notably younger than in other regions, with an average age of 42, compared to a global average of 48.